In the Real Estate world, what is the Listing Price vs. Selling Price? Today, we will discuss an important topic that often confuses both buyers and sellers: the difference between the listing price and the selling price of a property. Let's break it down. Listing Price: The Initial Advertised Price of the Property The listing price is the amount a property is advertised at when it goes on the market. This price is set by the seller, often with the help of a real estate agent, and is based on various factors such as market conditions, comparable sales, and the unique features of the property. Selling Price: The Final Price at Which the Property is Sold On the other hand, the selling price is the final price at which the property is sold. This is the price that a buyer is willing to pay for a home and the seller is willing to accept. It may be higher or lower than the list price depending on various factors such as market demand, buyer interest, and the property's condition. Now, you might be wondering, why is there often a difference between the listing price and the selling price? Here are some key reasons: Market Conditions Seller's Market: In a seller's market, where demand exceeds supply, properties often sell for more than the listing price. Buyer's Market: In a buyer's market, where supply exceeds demand, properties might sell for less. Negotiations The final selling price is often the result of negotiations between the buyer and the seller. Factors such as contingencies, inspections, and appraisal results can all influence the final price. Property Condition The condition of the property can also impact the final selling price. If a property requires significant repairs or updates, buyers might negotiate a lower price. Accurate pricing is crucial. Setting the right listing price is essential. Price too high, and you risk your property sitting on the market too long; price too low, and you might leave money on the table. Here are some tips to help you set the right listing price: Comparative Market Analysis (CMA) Look at recent sales of similar properties in your area to get an idea of what buyers are willing to pay. Market Trends Pay attention to current market trends and economic conditions that might impact property values. Professional Appraisal Consider getting a professional appraisal to get an objective opinion on your property's value. Understanding the difference between listing price and selling price can help you make informed decisions whether you're buying or selling. If you have any questions or need personalized advice on setting the right price for your property, feel free to reach out.

When it comes to selling your home, choosing the right real estate agent is crucial. To help you make the best decision, here's a checklist of essential questions to ask when interviewing agents in the East Bay. 1. Experience and Credentials Question to Ask: How many years have you been in real estate, and what are your qualifications? What is your background before sales, and what is your value proposition? Explanation: Experience is a key factor in choosing the right real estate agent. An agent with extensive experience can navigate the complexities of the market and offer valuable insights. For instance, I have over 25 years of experience in the real estate market, along with a background as a former appraiser and studies in interior architecture. This unique combination allows me to provide a comprehensive and detailed approach to selling homes. 2. Local Market Knowledge Question to Ask: How well do you know the East Bay market? Explanation: Local expertise is essential when selling a home. An agent who is familiar with the East Bay market can provide insights into market trends and recent sales in specific neighborhoods. For example, understanding the differences between Berkeley, Oakland, and Walnut Creek can significantly impact your selling strategy. 3. Marketing Strategy Question to Ask: What is your marketing plan for selling my home? Explanation: A comprehensive marketing strategy is crucial for attracting potential buyers. This should include online listings, professional photography, virtual tours, open houses, and a robust social media presence. For instance, I utilize Instagram ads and other platforms to effectively reach a wider audience. 4. Pricing Strategy Question to Ask: How will you determine the best asking price for my home? Explanation: A well-researched pricing strategy is essential. This involves conducting a Comparative Market Analysis (CMA) and understanding current market conditions to set a competitive and realistic price for your home. 5. Communication and Availability Question to Ask: How often and through what channels will you communicate with me? Explanation: Consistent and transparent communication is key to a successful selling process. I prioritize keeping my clients informed through regular updates via phone, email, or text, ensuring they are always in the loop. 6. Commission and Fees Question to Ask: What are your commission rates, and are there any additional fees? Explanation: Transparency in commission and fees is important. Typically, commission rates vary, but it's essential to understand any additional costs upfront to avoid surprises later. 7. Support Team Question to Ask: Do you work independently or as part of a team? Explanation: Working with a support team can provide added benefits, such as administrative help, marketing specialists, and other resources. This can enhance the efficiency and effectiveness of the selling process. 8. Track Record and References Question to Ask: Can you provide references from past clients? Explanation: Client testimonials and case studies are invaluable. They provide insight into an agent's track record and success stories. For example, I have numerous satisfied clients who have benefited from my expertise and dedication. Conclusion Recapping the key points of the checklist: Experience and Credentials Local Market Knowledge Marketing Strategy Pricing Strategy Communication and Availability Commission and Fees Support Team Track Record and References Selling your home in the East Bay can be a smooth and successful process when you ask the right questions and choose the right agent. I hope this checklist has provided valuable information to guide you in your decision-making process. If you have any questions or need further assistance, feel free to reach out. Contact us 📞 510-410-4050 📧 parisa@parisagroup.com 🌐 parisagroup.com Thank you for your continued trust and support. Warm regards, ParisaReal Estate BrokerSan Francisco Bay Area, East Bay

Parisa Samimi Team– Your Trusted Real Estate Team in the East Bay   We are thrilled to share a recent success story that highlights the dedication, expertise, and commitment our team brings to our clients.   Sold: 2511 Arlington Blvd. El Cerrito Many of you know this iconic Art Deco home located in the El Cerrito hills. This architectural masterpiece was in the market for the past two years, listed by two different companies. Despite their efforts, the property remained unsold, causing frustration and disappointment for the homeowners. We were contacted by the sellers to identify and address the reasons why the home was not selling. This included re-evaluating the property's pricing strategy, improving the disclosures and the flow of the documents, enhancing property’s market appeal, and implementing a targeted marketing campaign.   Our Approach: Comprehensive Market Analysis: Conducted a detailed market analysis to determine the optimal listing price. Rates went up so the market changed.   Assessed recent sales, market trends, and neighborhood dynamics.   Strategic Home Staging: We decided to remove the staging because the staging was not serving the property well.  Such home requires sophisticated and elegant staging and the current staging the home had in place was not serving the property.  Instead, we offered to do virtual staging.   Enhanced Marketing Campaign: Ensured the property was presented in the most attractive light to potential buyers.  We utilized high-quality photography and videography to create compelling marketing materials.  Our photo shoot session with our photographers took all day, capturing the light at different times of the day. Leveraged digital marketing strategies, including social media, targeted ads, and email campaigns, to reach a wider audience. Hosted virtual and in-person open houses to accommodate all interested buyers. We even hosted neighbors to assure they have their own time touring the home in case they have anyone interested to move to their area. Client Communication and Feedback: Maintained constant communication with the homeowners, providing regular updates and feedback. Adjusted strategies based on market response and buyer feedback. Communicated regularly with all the agent partners who showed the home and communicated their feedback to the homeowners.   Hear it from the sellers: “Our house, a local landmark, had been on the market for about 15 months, by other agencies, due to its aging condition and some issues. After that, I had the privilege of working with Ms. Parisa Samimi, and I am consistently impressed by her professionalism, dedication, and exceptional service. Ms. Samimi’s deep knowledge of the local real estate market and her keen sense of our needs made a significant impact. Whether providing market analysis, repair guidance, staging house, or negotiating contracts, Ms. Samimi consistently demonstrated a commitment to excellence that is truly rare in the industry.”    -  Lien and James Fang Read the whole testimonial here   Outcome: Within a short period, 2511 Arlington Blvd. garnered significant interest, resulting in a strong offer from a resident in the local community. We had a smooth escrow and the home sold, achieving a result that exceeded the homeowners' expectations. This success story is a testament to the power of a well-executed real estate strategy. Our commitment to our clients is to provide personalized service, innovative solutions, and a relentless drive to achieve the best possible outcomes. If you are considering selling your home or are experiencing difficulties in the current market, we are here to help. Let's turn your real estate challenges into success stories. Contact us  510-410-4050  parisa@parisagroup.com  parisagroup.com   Thank you for your continued trust and support. Warm regards, ParisaReal Estate BrokerSan Francisco Bay Area, East Bay